VIDEO IS SOCIAL
There has never been a more important time to consider video content as part of your marketing strategy. Whether you're a one-person startup or a public company, the ability to engage with potential customers and clients directly is a huge opportunity that should not be missed. People search for video. Social Video is native and non-intrusive, unlike email marketing or cold calls.
The introduction of mobile devices and tablets has meant that we are able to access information anywhere we wish now, and video is becoming a preferred method to consume information in the digital age. Research has shown that users are up to five times more likely to engage with custom video content online (compared to text and photography) , and if the video includes a strong call-to-action, they are four times more likely to convert to a sale.
As a small limited company, I don't have huge overheads like many agencies or bigger companies, so I can be competitive with my pricing. Furthermore, I shoot with 4K equipment and editing software as standard, so you can be sure your video will look great for years into the future, despite any changes that might take place in the digital world.
5 QUICK FACTS ABOUT VIDEO PRODUCTION
1) 80% of your customers will watch online video, compared to the 20% who will read your content in full (Digital Sherpa)
2) Online Video counts for 50% of all mobile traffic (and this is increasing!)
3) Having a professional video on your website makes it fifty (50!) times more likely to rank on the first page of Google. (vidyard.com)
4) Whilst we're at it, did you know that YouTube is the second biggest search engine in the world, second only to Google? Video will account for up to 79% of internet traffic by the middle of 2018.
5) It doesn't have to cost the world!
Many agencies will charge inflated prices to justify their overheads, or to make a huge profit on every video project. This isn't the way I work. The three keywords I keep in mind when approaching new clients are these:
Branding is one of the most important things to get right with video. You will want to be certain that your branding comes across perfectly in your video, and I strive for the absolute best when working with you. This focus on branding, and ensuring the project appeals to your target demographic, will be monitored right from brief to delivery.
Budgets are a way of life- I will quote a fair rate, and work with you to create something spectacular and above your expectations. Budgets are costed from scratch for each client, ensuring a fair and complete quote. Get in touch to find out more!
Your business needs to stand out from the crowd. I have spent almost ten-years fine tuning my skills, not only in production but in writing briefs, scripts and concept creation. If you come to me for your video needs, I will think out of the box, and create something unique and engaging that your customers/ clients will love!
My job is to create the best video possible on your budget, and align it perfectly to get in front of your potential customer's/ client's eyes. Because of this, I offer a FREE video release strategy to every client, regardless of budget. I will advise you on the best time to release the video, the best ways to spend any advertising budget on social media (e.g. Facebook/ Instagram) and even upload the video to your YouTube account for you. I aim to build long-term relationships with my clients, so I will offer as much value as possible on every project.
Check out some examples below! And please feel free to navigate through the menu at the top of the page to see examples of my more "Conceptual" work, if you'd really like to try something different and unique for your business.
The following videos were produced by local company Dark Skies Productions. I was a second camera on the projects (including all slow motion shots), and also assisted with lighting and sound. I wanted to share these videos to give you an idea of the breadth of experience I have in social video, but do not claim them as entirely my work.
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