#CREATORDIARY- MUSIC VIDEO PRODUCTION \\ GARY O'CONNOR \\

WHERE ARE YOU NOW?

I've been busy shooting a few videos recently, but I wanted to think back to a recent project- a music video for Hayling Island artist Gary O'Connor. Gary is a staple of the music community over in Hayling, and it was an honour to make an official music video for his track "Where Are You Now?". 

The song is a powerful and masterfully produced track, and echoes themes of war, loss and love. When thinking up concepts for the video, the theme of regret really struck a chord with me, and from that, the video almost wrote itself. 

I decided to employ a familiar music video visual- the holding of cards with writing on them, but wanted to put my own spin on it. I gathered a group of local friends and colleagues, and asked them all two questions. "What is your biggest regret?" and "What are you most thankful for?" Each of them shared a personal snapshot of their lives, and offered a unique perspective on two universal emotions- regret and gratitude. 

The main references I used on this video were The All American Rejects' 'Dirty Little Secret' and one of my favourites from the 90's, Green Day's 'Time Of Your Life'. 

I hope you all enjoy the video as much as I enjoyed making it. Watch the finished project below, and look out for an in-depth article on my latest shoot, coming very soon. 

-Rob